New Study Finds Half of Workers Would Not Recommend Their Company to Job Seekers

A recent survey, The Workplace Voice, conducted by MARS DRINKS and LinkedIn surveyed 1,015 LinkedIn users across industries from large companies (1,000 or more employees) to see how organizations were doing with attracting, engaging, motivating, and retaining workers and the kinds of workplaces they are likely to promote. 

The survey was based on what MARS DRINKS calls "Workplace Vitality" - Engagement, Well-Being, Productivity, and Collaboration.

LinkedIn researchers analyzed the survey data from three perspectives: promoters vs. detractors; job switchers vs. detractors; job switchers vs. non-job switchers; and passive vs. active candidates.

The research used the "Employee Net Promoter Score" - typically a measure of consumer loyalty - to assess employee satisfaction by asking respondents on an 11 point scale of 0-10: "How likely is it you would recommend your company as a place to work?"

About 49 percent of LinkedIn users surveyed were considered "promoters" answering with a 9 or 10, but 19 percent were "detractors" scoring 6 or below.

The remaining respondents were ambivalent about their workplaces.

That said, engagement drives ENPS - and not surprisingly, those employees who are engaged are most likely to recommend their company to others. 

The study took a look at what employees want compared to what they actually get. Were the four pillars of Workplace Vitality important? Yes, according to 9 out of 10 respondents.

But were their employers supporting them to achieving the four pillars? Barely 50 percent gave their place of employment top scores.

Some other insights to note:

  • 57 percent of workplace detractors are active job candidates, compared to only 8 percent of promoters.
  • Just 12 percent of executives are active job candidates compared to 40 percent of managers and associates.
  • A worker's place in the hierarchy correlates with their level of satisfaction .
  • Active job candidates tend to have four to 10 years of experience at their current company
  • 41 percent of job switchers (new positions in the past two years) are Millennials while 11 percent are Boomers.